Nickelodeon is bringing technology to the forefront with the launch of its Burbank-based Nickelodeon Entertainment Lab.

“Our Entertainment Lab is a way to give our artists and creators access to innovative tools to inspire new ways to tell stories for the next generation of kids,” said Cyma Zarghami, President, Nickelodeon Group. “We are working with technology partners, gaming and visual effects companies and our own creators to bring our IP to new platforms, in new formats, and faster.”

The Nickelodeon Entertainment Lab will spearhead long-range research and development efforts around new technologies for Nick and its audience, including real-time rendering, virtual cinema, virtual reality, augmented and mixed reality and artificial intelligence. The lab will focus on building prototypes to test new ideas, collaborating on innovation with creators, and shaping strategy around production capabilities to fuel future content opportunities.

The Lab will be headed by Chris Young, Senior Vice President, Nickelodeon Entertainment Lab. Young previously served as Executive Creative Director, Nickelodeon Animation Lab, where he focused on exploring and engineering alternative animation pipelines. Prior to that role, he held the title of Producer at the Nickelodeon Animation Studio in Burbank. Young reports to Matthew Evans, Executive Vice President, Digital & New Business and James Stephenson, Senior Vice President, Original Animation.