UPDATED with release date: Exactly what can one say on a billboard? A lot less than can be said in a redband trailer, apparently. Here’s the first extended look at Martin McDonagh’s dark comedy with a title to kill for — or, judging by the punches tossed, kill over. Three Billboards Outside Ebbing, Missouri stars Frances McDormand, Woody Harrelson and Sam Rockwell in the tale of a woman whose daughter is murdered and whose frustration with local police boils over when the crime remains unsolved after several months. Fox Searchlight has set an October 13 release date.

The pic from writer-director McDonagh (In Bruges) centers on Mildred Hayes (McDormand), who makes a bold move months after her daughter’s death: She posts a trio of outdoor signs with a controversial messages alongside the road that leads into her small Southern town. Her target is William Willoughby (Harrelson), the revered local police chief.

“It seems to me,” Mildred tells a TV reporter, “the police department is too busy torturing black folks to solve actual crimes.”

When Willoughby’s No. 2 Officer Dixon (Rockwell) — an immature mama’s boy with a penchant for violence — gets involved, the battle between Mildred and Ebbing’s law enforcement is exacerbated. John Hawkes, Peter Dinklage, Abbie Cornish and Caleb Landry Jones co-star.

Watch the NSFW trailer above — beware the rapid-fire cussin’ a few seconds in — and let us know what you think. Meanwhile, here’s the motion poster released Tuesday: