Turner and Snap, Inc. are expanding their existing partnership with a portfolio-wide content, distribution and advertising deal that includes more live coverage of Turner’s premium sports events, including the launch of a new Bleacher Report Discover Channel in the U.S., and development of original content.
As part of the deal, Turner will work with Snap to develop original shows from its series and brands such as TBS, Adult Swim, truTV, Great Big Story and Super Deluxe aimed at Snapchat’s mobile-first audience. In addition, Turner’s digital sports brand Bleacher Report will launch a Discover Channel in the U.S slated for a January 4 launch. The new Bleacher Report channel builds off its existing portfolio of popular international Discover Channels and will feature videos, images, animations and graphics covering the top stories in sports each day. It will join CNN Discover Channel, which will expand its offering to feature more daily content, including in-depth, global news stories hand-curated for the Snapchat community.
The expanded partnership with Snapchat is the latest move by the company to push further into the digital sphere. “This deal marks the latest strategic move for Turner to innovate within the digital arena and provide complementary viewing experiences for a younger, mobile-centric audience,” said David Levy, president of Turner. “Snapchat is a powerful outlet to directly connect with the millennial generation and perfectly aligns with our portfolio-wide strategy to engage with audiences at every touch point.”
The agreement includes expanded coverage of Turner’s premium sports content, including the NCAA Division I Men’s Basketball Championship and the PGA Championship, with behind-the-scenes coverage, videos and photos from on-site correspondents.
“Millions of Snapchatters value the authoritative and credible reporting by CNN and Bleacher Report every day and we are excited about offering more frequent news updates and expanding Bleacher Report’s Discover coverage to the U.S.,” said Nick Bell, VP of Content for Snap. “We’re also thrilled to be building on two years of our Live Story coverage of March Madness with expanded sports content.”