The CW has put in development Hellmart, a high-concept hourlong dramedy from Ben and Dan Newmark via their Grandma’s House Entertainment and the Tannenbaum Company.

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Written by the Newmark brothers, Hellmart follows a group of characters who live and work at Hellmart, a department store in hell’s waiting room (a purgatory-like realm here on Earth). Each week, our group helps a recently deceased person fix their failures from life in the hope of getting sent to heaven. Ben and Dan Newmark also executive produce via their GHE, along with Eric Tannenbaum and Kim Tannenbaum. The project hails from CBS TV Studios, where the Tannenbaum Co. is under an overall deal.

GHE, founded in 2013 by the Newmark brothers and Adam Bold, writes, develops and produces scripted comedy as well as unscripted formats. The company’s credits include Gigi’s Bucket List for IFC, Coupled for Fox and Catching Kelce for E!

GHE and The Tannenbaum Co. are repped by CAA.