UPDATE 7:15 P.M. with more details throughout.
Christmas Week is always a Santa’s bag of goodies for Broadway, even with some shows cutting back to seven performances; it’s all made up with hiked prices that will continue through New Year’s Eve before the winter lull and inevitable culling. Hamilton played all eight performances in Week 31 of the 2016-2017 Broadway season, ringing up total sales of $3.3 million at the Nederlander Organization’s Richard Rodgers Theatre. That topped by about $40K the rap biotuner’s previous record-busting week over the Thanksgiving holiday, when it took in just over $3.2 million. The boost was helped, of course, by a holiday-week top ticket of $998, unmatched elsewhere on the Street. Average price per Ham ducat was $307.16.
That $3.3 million figure accounted for fully 10% of the total for all 32 shows running. According to figures released by the trade group Broadway League, total sales were $30.4 million, about even with the previous week.
It was a fine week for Andrew Lloyd Webber. The Phantom Of The Opera, at the Shubert Organization’s Majestic Theatre, sold $1.02 million in tickets; School Of Rock, at the Shuberts’ Winter Garden, took in $1.14 million, and Cats, at the Nederlander Organization’s Neil Simon, brought in $961K, for a total of $3.12 million in the Lord’s coffers. Scott Rudin and friends did well too, as The Book Of Mormon, at Jujamcyn Theatre’s Eugene O’Neill, took in $1.35 million for seven performances, with an average ticket price of $176.53, and The Humans, at the Shuberts’ Gerald Schoenfeld, scratched out $422K — not shabby for seven performances of a definitely non-holiday show; and The Front Page, at the Shuberts’ Broadhurst, took in $842.6K, 73 per cent of potential.
Three new musicals continue to look like winners: Dear Evan Hansen, at the Shuberts’ Music Box, tallied $943.4K for seven performances and was SRO; A Bronx Tale, at the Shuberts’ Longacre, took in $740K for seven performances and 90 per cent of gross potential; and Natasha, Pierre & The Great Comet Of 1812, at the Shuberts’ Imperial, sold 73 million rubles worth of Билеты — that’s 120,000 Hamiltons — a cool 24 per cent over gross potential for seven performances, with an average ticket price of $134.13.
Tourists and other holiday celebrants were not inclined to help shows in trouble: The new a cappella musical In Transit, at the independently owned Circle In The Square, eked out $234.4K in sales, under 37 per cent of potential. The revival of Les Liaisons Dangereuses, at the Shuberts’ Booth, brought in $188K or 27 per cent of potential. On Your Feet!, at the Nederlanders’ Marquis, sold $454K in tickets, 33.4 per cent of potential. Simon McBurney’s trippy solo show The Encounter, at the Shuberts’ Golden, ran into just $173.7K, 28.6 per cent of potential, and the specialty magic show The Illusionists — Turn Of The Century, at the Nederlanders’ Palace, played nine performances but only took in 45.4 per cent of its potential at $827.4K.
The Broadway total was off $5.86 million from the same week a year ago, when the roster included 37 shows.