The streaming service will be available in Q1 2017 and AMC Networks, which has a joint venture with BBC for cable channel BBC America, has invested in the service with a non-voting minority interest. BBC Worldwide and ITV share an equal majority stake in the joint venture.
BritBox will offer up a comprehensive collection of British content including dramas that have since been unavailable in the U.S. such as New Blood, from novelist Anthony Horowitz, Tutankhamun, The Moonstone and In The Dark from Ordinary Lies writer Danny Brocklehurst. Season premieres of Cold Feet and Silent Witness will also stream on the service alongside popular Brit soaps such as Eastenders, Emmerdale and Holby City, which will be available 24 hours after their UK broadcast.
ITV and BBC classics such as Brideshead Revisted, Pride and Prejudice, Inspector Morse, Keeping Up Appearances and Fawlty Towers will also feature on the service.
It will be available online as well as iOS, Android, Roku, Apple TV and Chromecast platforms. Pricing will be available at launch and there is ambition to roll out to international markets.
The U.S. market for SVOD services is estimated to reach the $8B mark by the end of 2016, with some 110 million subscriptions.