Universal Pictures veteran Simon Hewlett has been promoted from Executive Vice President of International Marketing to President of International Marketing, the studio said today. Hewlett, who reports to Universal’s President of Worldwide Marketing, Josh Goldstine, will remain based in London. He will continue to serve as part of the international management team under President of International Distribution, Duncan Clark.
In the new role, Hewlett will execute the studio’s international marketing strategies and oversee creative development, research and strategy development, media planning, digital marketing, promotions and partnerships.
Hewlett already oversees the London- and LA-based international publicity teams, which work closely with the domestic theatrical team, as well as the international home entertainment and television distribution teams. His marketing group has worked on such offshore successes as the Jurassic World, Fast & Furious, Bourne, Fifty Shades Of Grey, Despicable Me and Bridget Jones franchises.
“Since he began with Universal a decade ago, Simon has been an integral part of the significant growth of the studio’s international box office,” says Goldstine. “He has helped shepherd some of our highest-grossing and most iconic films to date, and we celebrate this exciting new chapter in an invaluable partnership.” In 2015, Universal set a studio and then-industry record for the fastest speed to $3B in overseas box office.
“Simon is a terrific marketing executive. He and his team have become a formidable force for the international organization,” adds Clark. “He is well-respected and highly collaborative with our filmmakers and talent.”
Hewlett joined Universal Pictures in 2006 as Managing Director, and was responsible for building a new UK and Ireland theatrical distribution team. Under his leadership, the new operating company surpassed Titanic’s No. 1 box-office record of all time in the UK with Mamma Mia!. This year’s Bridget Jones’s Baby recently became the No. 1 film of 2016 in the same market.
Prior to joining Universal, Hewlett was UK Marketing Director and UK Managing Director at Fox.