BREAKING: After the box office success of Tyler Perry’s Boo! A Madea Halloween which has garnered about $56.4M after only two weeks in release, Lionsgate’s CEO Jon Feltheimer said in a call with Wall Street analysts today that the studio will be producing two more Perry Films. One of those will continue the Madea franchise.
Perry was brought into the studio by Lionsgate’s president of production for motion pictures Mike Paseornek when they collaborated on Diary Of A Mad Black Woman 11 years ago. Lionsgate and Perry have had a long relationship over what has been 19 movies, many of those have been the Madea films.
“While the quarter included two films that we hoped would do better, we were very pleased with Madea’s Halloween,” said Feltheimer to analysts after releasing their earnings today, saying that they believe in the Perry brand. The last film, given the holiday (release date), the comedy was clearly crossing over to other demos.
Lionsgate has been on the hunt for new franchises since The Hunger Games series of films came to a close. Although nothing on the scale of that, the last Madea movie will be a profitable film for them. They also have found box office success with Now You See Me franchise.
Asked about how their films might play internationally, one Lionsgate exec said: “The bigger movies potentially have more potential, but you never know where your next movie is going to come from.” He said Lionsgate is looking forward to Power Rangers. “A franchise doesn’t have to be a huge Marvel property. It doesn’t need to be for us a Hunger Games or … a Marvel property to become a franchise.”
In response to whether they should limit the amount of films on the slate and whether the market is just too crowded to really get back the return, Feltheimer said, “That’s not the way we’re going because we we’d rather hit singles and doubles … we’ve got CBS delivering two or three films, we got Studio Canal and Black Label, Millennium and Hasbro … and because we limit our downsize, I think that is the right number. Ninety-percent were profitable. They weren’t hugely profitable … but we like the single and double approach.”He said that he thinks that a project called Kingkiller Chronicles may end up being a real franchise.
Kingkiller Chronicles is based on a series of fantasy books and is being produced by Robert Lawrence (The Last Castle, Clueless). Written by Patrick Rothfuss, the story follows Kvothe who is an adventurer and the story is layered with colorful characters.
They also said that My Little Pony “is being seen as a big possibility that could branch out beyond the young girl demo.” Wait, what? Really?