In a champagne toast to support the needy, every nominee attending the upcoming SAG Awards show will be asked to sign a giant bottle of Taittinger champagne as they step off the red carpet to enter the ballroom. For every signature, Champagne Taittinger will make a donation to the SAG-AFTRA Foundation’s emergency assistance program. The bottle will be auctioned off later to further support the charitable cause.
As in years past, the show’s red carpet festivities will open officially with a toast from Vitalie Taittinger, daughter of the champagne house’s president. “Champagne Taittinger is thrilled to continue to build and strengthen our partnership with the SAG Awards and the SAG-AFTRA Foundation by supporting such an important cause,” said Taittinger, who serves as VP Marketing and Communication for the high-end booze brand. “We are honored to give back to the talented and growing community of actors that the foundation advocates for.”
The foundation’s emergency assistance program provides financial assistance to eligible SAG-AFTRA members and their families for basic expenses including rent, utilities and car insurance. The foundation has granted $400,000 in emergency assistance to SAG-AFTRA members and families in need in 2016 and more than $18 million since 1985.
“Not only does Champagne Taittinger care about the arts, it also cares about the artists and the families who make up this industry,” said JoBeth Williams, President of the SAG-AFTRA Foundation. “It’s extremely difficult to make a steady living as a working actor, and this new initiative and support from Champagne Taittinger exemplifies their deep commitment to actors and performers — not just in the good times but also during times of real struggle. We could not be more grateful for their support and look forward to continuing our 17-year partnership for many years to come.”