EXCLUSIVE: Updated with quotes: Marc Weinstock, who came to 20th Century Fox in 2014 as president of domestic theatrical marketing after a sea change in the executive ranks at Sony Pictures, has now hit another wave of executive shakeups two years later — in light of Stacey Snider coming into the studio as chairman and CEO. He will be leaving Fox at year’s end after overseeing the campaigns for Hidden Figures, Why Him? and Assassin’s Creed to join Annapurna Pictures as president. He will report to Annapurna founder and CEO Megan Ellison and oversee development and production for the company.

Weinstock worked on Annapurna’s American Hustle and Zero Dark Thirty while at Sony, so Ellison and Weinstock already know each other. Annapurna Pics has several projects in on its slate including the untitled Detroit riots picture from Kathryn Bigelow (which is in post and stars John Boyega), Oscar hopeful 20th Century Women from director Mike Mills, and Where’d You Go, Bernadette from Richard Linklater. The hire is a good one for Annapurna in that Weinstock is known for his strong talent relationships. Jon Gordon, president of production, is no longer there.

Annapurna Pictures
Annapurna

Annapurna has also been building its executive slate over the past year. The company brought in David Kaminow from Sony as president of marketing in April and named Erik Lomis as president of distribution from The Weinstein Company earlier in March. Weinstock will be working with both. The company also recently brought in former HBO president Sue Naegle as president to jump-start its TV division.

Weinstock’s exit comes as Snider puts in place her own team of executives; she brought back into the fold former marketing exec Pamela Levine as the head of worldwide theatrical marketing last month replacing Paul Hanneman, who had the same title and left in August. Weinstock reported to Hanneman and Tomas Jegeus; after the changeover to Levine last month, he reported to her.

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Fox

Weinstock had overseen the marketing of several films during his successful two-year stint at Fox. He started out on the campaigns for The Other Woman, X-Men: Days Of Future Past, The Fault In Our Stars and The Maze Runner and over the next couple of years oversaw the campaigns for such sequels to such movies as How To Train Your Dragon, Night At The Museum, Taken and X-Men. Dawn Of The Planet Of The Apes — using the arresting image of Andy Serkis in character as Caesar — was both memorable and powerful.

He also worked on Kingsman: The Secret Service, The Peanuts Movie, and the box office hit Trolls which opened to a big $46.5M over the weekend. He also oversaw The Longest Ride, Spy and, more recently, Miss Peregrine’s Home for Peculiar Children. In addition, he oversaw the campaigns for Oscar favorites The Martian and The Revenant before that as well as this year’s aforementioned film from director Ted Melfi, Hidden Figures, as well as Warren Beatty’s Rules Don’t Apply.

Fox  also won a Clio this year for best marketing and best campaign for the offbeat and irreverent effort for Deadpool.