Veteran publicists Kara MacLean and Kevin McLean, formerly of Touchwood PR’s Los Angeles branch, have officially partnered to launch L.A.-based boutique PR film K2 Publicity. The pair announced the the news on Monday at the American Film Market.

The first official project under the K2 banner will be the U.S. theatrical campaign for Votiv Film’s As You Are, which stars Stranger Things actor Charlie Heaton, and won a special jury prize at Sundance earlier this year.

Through their previous ventures together, the duo’s clients have included companies such as sales agents Protagonist Pictures, Mister Smith Entertainment, Alma Cinema, Elle Driver, APA Agency, VMI Worldwide as well as domestic distributors such as Magnolia Pictures, FilmRise, Synergetic Distribution, Outsider Pictures and Quiver Media.

K2 will provide a hybrid of traditional and digital PR services and strategic consulting to clients in both the domestic and international markets. Services will focus on campaigns for domestic and international film festivals, corporate publicity for production and sales companies, domestic theatrical and digital releases, international rollouts as well as other arts and entertainment clients.

They’ll continue to partner regularly with international publicist Martin Marquet on festival campaigns, beginning with the 2017 Sundance Film Festival.