Both candidates have bought time to airtime to bring their closing pitch to voting TV viewers on the The Voice, the NBC singing competition series that deposed Trump’s The Apprentice as the network’s, and the country’s, most watched in-season reality TV series. Watch both ads below.
Camp Clinton also will air an ad on CBS’ freshman Kevin James comedy vehicle, Kevin Can Wait.
Trump’s closing argument already has aired via Sunday Night Football on various TV outlets.
Although the two-minute ads are being discussed as innovative, they seem quaint and conservative compared to the political playbook-nuking 30-minute ad then-Sen. Barack Obama’s campaign placed on TV in 2008 one week before Election Day.
Clinton’s two-minute infomercial, titled “Tomorrow,” features the Democratic nominee speaking directly to the camera:
Trump’s two-minute closing argument is called “Donald Trump’s Argument for America.” The GOP nominee’s senior communications adviser, Jason Miller, told CNN’s Brian Stelter the ad is “Mr. Trump’s positive closing message to American voters”: