Stephanie Sperber, the former president of partnerships and licensing at Universal Studios, has  opened up her own full-service licensing firm — White Space Entertainment — for clients who want to best capitalize on their IP. “The entertainment business has changed immensely and it isn’t enough to follow the old rules of franchise development, branding, and licensing to grow both an IP and revenue,” said White Space chairman/CEO Sperber who spent over 20 years at NBC Universal.

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As part of its model, White Space identifies strategies to exploit brands via both traditional and digital platforms and partners. The company already works with Dr, Seuss, Uglydoll, and DR1 drone racing league. And it’s also helping in the launch of an all-new franchise for Benji.

White Space’s advisory services, which currently represents studios Sony, STX and gaming developer Starbreeze, focus on franchise development, branding, alliances, marketing and retail in order to provide content creators and distributors more control to build franchises on their terms, plus create and extend the revenue cycle of their properties.

During her long stint at NBC Universal, Sperber oversaw global consumer products/retail for Universal Pictures and NBC Networks, digital gaming, product placement and film promotions world-wide and worked on such successes as Despicable Me and the game Despicable Me: Minion Rush. Prior to joining Universal, Sperber was executive director of marketing at Turner Broadcasting, overseeing the brand marketing for Hanna-Barbera Productions.

Sperber started her career in Washington D.C. as a junior staffer for then-Sen. Joe Biden where she worked on speech writing and communications assignments.