With Lionsgate looking to streaming as a big revenue source, the entertainment corp has hired Julie Uhrman in the newly created post of EVP & general manager of Over-the-Top ventures. In her digital media field, Uhrman has been named one of the 100 Most Creative People in Business by Fast Company and one of the Creative 50 by Ad Age. Uhrman arrives to Lionsgate from Jaunt, Inc., the leading cinematic virtual reality company where she was the head of platform business development forging and maintaining relationships with Samsung, Disney, LG Electronics, Oculus, PlayStation and Google.
Uhrman will oversee Lionsgate’s current suite of streaming services which includes Tribeca Shortlist, Comic-Con HQ, millennial comedy site Laugh Out Loud and a Spanish-language movie service, while growing the company’s global footprint in the streaming sphere backed by its 16K-title film and TV library. She will work closely with the management of each of the four channels on content, curation, marketing; and joins a bench of execs dedicated to shepherding the rollout of Loinsgate’s OTT platforms including co-COO Brian Goldsmith, worldwide TV & digital distribution president Jim Packer, president of interactive ventures & games Peter Levin and EVP TV ops & corporate development Laura Kennedy.
“Julie brings to the continued development of our streaming services great vision, entrepreneurial spirit and a strong track record of growing digital media platforms,” said Lionsgate Chief Executive Officer Jon Feltheimer in a statement. “She is the perfect choice to round out an executive team with the complementary skills and vision to position our growing suite of online channels to serve next generation consumers around the world.”
“Lionsgate is a content powerhouse with a deep portfolio of films and television series and a strong focus on growth opportunities in the digital media landscape,” said Ms. Uhrman. “With four platforms launched or planned, Lionsgate has already built great momentum in the OTT space. I’m delighted to join a team of visionary executives in helping these channels reach their full potential while we continue to identify exciting new opportunities.”
Prior to Jaunt, Uhrman was the founder and CEO of OUYA, the first Android-based game console for television, which she later sold to Razer. Prior to that, Ms. Uhrman held key executive roles in digital and game companies such as IGN Entertainment and Vivendi Universal. She has an undergraduate degree from Washington University in St. Louis and an MBA from UCLA Anderson School of Business.