Keshet Studios, the L.A.-based studio of Keshet International, and Buzzfeed Motion Pictures, Buzzfeed’s digital video arm, are teaming to create a next-generation, transmedia version of the Israeli game show Touch for linear and digital audiences.

It will be developed around the core concept created by Ido Rosenblum and Keshet for the original, described as an engaging game in which gut reaction, sharp eyes and quick fingers can win prizes. Based around the question, “What is wrong with this picture?,” it connects with viewers and online users in real-time or offline by quickly identifying what is wrong and touching the screen as the clock counts down.

BuzzFeed Motion Pictures will team up with Keshet’s digital divisions and Keshet Studios’ non-scripted TV division, headed by Unscripted Programming President Rob Lee, to jointly develop and produce the multi-purpose venture. KI will handle the international rollout of the format in other territories.