Longtime Fox and Disney marketing executive Peter Martin has launched Flex Creative, a Burbank-based creative services agency that will specialize in the design and production of promotional and in-show content for broadcast TV, cable and streaming industry clients, programs, and projects across all media platforms. Its client roster at launch includes 20th Television, Disney and Scripps Networks Interactive.

Martin, who started at local LA stations KCOP and KTTV (where he helped launch Fox Television Station group shows including Cops), is founder of United Front Media, where he helped lead TV’s transition from analog to digital for the National Association of Broadcasters. He also co-founded United Front Design, which among other things produced the launch campaign for Disney’s WATCH apps.

Flex is aligned with postproduction house Roundabout Entertainment to help scale up to 4K or scale down to social and digital media platforms as required by clients.