In a competitive situation, AMC has landed Dietland, a drama series project from Skydance Television. Written and executive produced by Marti Noxon, the project is based on the 2015 novel by Sarai Walker. AMC is putting it on a straight-to-series track under its model that involves the opening of a writers room for a series production order consideration.

The network has been very bullish on the model, which has elbowed out the traditional pilot process. (AMC has not ordered a pilot since Preacher in 2014.) AMC put three dramas into the straight-to-series pipeline last spring with writers rooms and script orders. Two of them, The Son and Lodge 49, ended up receiving series orders.

dietland

Set against the backdrop of the beauty industry, Dietland is part character drama and part revenge fantasy that explore society’s obsession with weight loss and beauty.

The project stems from Noxon’s overall deal with Skydance TV. She will write, showrun and serve as an executive produce alongside Skydance’s David Ellison, Dana Goldberg, and Marcy Ross as well as Maria Grasso of Noxon’s Tiny Pyro, and Bonnie Curtis and Julie Lynn of Mockingbird Pictures.

Noxon also has upcoming HBO drama Sharp Objects starring Amy Adams and Bravo’s Girlfriends’ Guide To Divorce, which is heading into its final seasons. This marks her return to AMC where she did a stint as a consulting producer on Mad Men.