After logging TV’s largest ever Live+7 viewership gain, 7.7 million, for its series premiere, ABC’s Designated Survivor stayed hot in Week 2 delayed viewing. The second episode of the Kiefer Sutherland drama added 7.6 million viewers, just shy of its record, in the first seven days of playback.
Since Designated Survivor‘s Week 2 ratings dipped in Live+same day (1.8, down 18%, 7.9 million, -21%), the L7 percent lift for Week 2 was larger, 95%. That was the highest percentage L7 gain this season and the largest overall in six months, since ABC’s Quantico on March 20 (100%).
Designated Survivor‘s Week 2 adults 18-49 Live+7 percentage lift, 117%, also is a high mark for this season, topped on the Big 4 networks only by Quantico last season. We already are seeing L7 percentage gains soar this fall, with five series posting a L7 demo lift of 100% or above in premiere week, led by NBC’s The Blacklist (108%) and ABC’s How to Get Away with Murder (107%). So far in Week 2, that has been topped by ABC’s Agents of S.H.I.E.L.D. (111%) and now Designated Survivor (117%), with Week 2 L7 results for The Blacklist and HTGAWM yet to come in.
Designated Survivor‘s L7 Week 2 tally was 15.6 million viewers, down 12% from Week 1, and a 3.9 rating in 18-49, down 11%.