Chris Spadaccini has been upped to EVP Marketing at HBO, replacing Pam Levinewho exited last month to join 20th Century Fox as president of worldwide marketing under newly installed chairman Stacey Snider. Spadaccini, who has been at HBO since 1999, will take over the duties that Levine had and also report to HBO EVP Scott McElhone.

Specifically, Spadaccini will be responsible for strategic marketing for HBO and Cinemax overseeing branding efforts and program marketing campaigns. He will also guide digital platform marketing efforts. Spadaccini had previously served as EVP Brand and Product Marketing for HBO and Cinemax so he was the obvious choice.

In that role, which he had been in since last year, he did branding also handled product communication strategies and marketing initiatives for all digital platforms, such as HBO Now, HBO Go and Max G0.

The executive began his career at HBO in January 1999 in program advertising where he held a number of positions including manager, director, then VP, program advertising, before being promoted to senior VP, program advertising in June 2011. He had been responsible for the development of national advertising and promotion campaigns for original series, sports, comedy, late-night and events programming.

During his tenure, he has overseen some of the network’s most high-profile and innovative marketing campaigns, from Game Of Thrones to Entourage to The Sopranos.

Prior to HBO, he worked at VH1 (from June 1997 to December 1998), where he assisted in the development of consumer/trade marketing campaigns to support the network’s brand image and core programming. He began his career at PMK/HBH.