The comedy, tentatively titled 940 Saturdays, hails from Universal TV and Longoria & Ben Spector’s studio-based UnbeliEVAable Entertainment.
Written by Pietrosh and Goldstein, 940 Saturdays is based on the book of the same name by Dr. Harley A. Rotbart. Here is the loglne: There are 940 Saturdays between the day your child is born and the day they turn eighteen. In this single-camera series, three families band together to enjoy… and survive them all.
Pietrosh and Goldstein executive produce with Longoria and Spector.
This is the second sale at ABC for UnbeliEVAble this season, along with the Magnum P.I. sequel, with Leverage creator John Rogers, which follows Magnum’s daughter. The company also has NBC comedy project Big Of Me, written by Awkward creator Lauren Iungerich, on which it is collaborating with Will Packer Productions.
Pietrosh and Goldstein’s Telenovela was one of two high-profile single-camera comedy projects vying for Longoria to star during the 2014-15 development season. She went with Pietrosh and Goldstein’s Telenovela, and the comedy, set behind the scenes of a telenovela, was picked up to series by NBC. It launched last midseason, with Longoria starring and Pietrosh, Goldstein, Longoria and Spector executive producing. It did not draw wide enough audience for a second-season renewal but garnered solid reviews.
UnbeliEVAble is repped by CAA. Pietrosh and Goldstein, who previously worked as co-executive producers on Cougar Town, are with ICM Partners.