‘We’re Just Getting Started.” So reads the tag line for the official Season 7 key art for AMC’s The Walking Dead, featuring Negan (Jeffrey Dean Morgan) and his infamous sidekick Lucille.

The first half of Season 7 sees the group fractured, broken, bereaved, and picking up the pieces while living under the thumb of oppression. Negan will have successfully brought the survivors under his will, brutally convincing them to live under his rules with a deadly and horrific example of what happens if they don’t. You can check out the full image below.

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Photo: Frank Ockenfels 3/AMC

The Walking Dead is executive produced by Robert Kirkman, Showrunner Scott M. Gimple, Gale Anne Hurd, David Alpert, Greg Nicotero and Tom Luse.

Season 7 premieres Sunday, October 23 at 9 PM on AMC.

Check out the video promo above.