UPDATED, 1:04 PM: It’s the end of the road for Roadies. Showtime has opted not to renew the hourlong comedy from Cameron Crowe, J.J. Abrams and Winnie Holzman for a second season.

The show, set behind the scenes of a touring band, received lukewarm response from critics and viewers. The cancellation decision comes on the heels of Roadies ending its 10-episode freshman run on August 28.

“Thanks to Showtime and J.J. Abrams for the opportunity to make the one and only season of Roadies,” Crowe wrote on his blog about the news. “My mind is still spinning from the giddy highs of working with this epic cast and crew. Though we could tell a thousand more stories, this run ends with a complete ten-hour tale of music and love. Like a song that slips under your skin, or a lyric that keeps speaking to you, we hope the spell of Roadies lingers. It was life-changing experience for all of us.” You can read Crowe’s full post, in which he thanks the cast and crew, here.

Created by Crowe, Roadies starred Luke Wilson, Carla Gugino and Imogen Poots.

“It’s going according to vision,” Showtime topper David Nevins said a month ago at TCA when asked to evaluate the series’ performance. “I like the show; it’s a very different tone for us and for pay cable in general. I think it gets better, but it hasn’t caught on big. We’re evaluating what its future is one way or the other.”

It’s been a tough couple of months for music industry-themed series. In late June, just as Roadies was debuting, HBO decided not to proceed with a second season of Martin Scorsese and Mick Jagger’s Vinyl. And last Friday, FX ended Denis Leary’s Sex&Drugs&Rock&Roll after two seasons.