Lionsgate is pushing its YA film Nerve back into 600 theaters this weekend to take advantage of the Labor Day holiday when kids are out of school. The film was released July 27 and became a hit among its core audience of young girls. It since has collected $36.9M stateside and $47.6M worldwide. The company has partnered with mobile ticketing service Atom Tickets to offer the film at a cut rate of $5 when tickets are purchased through the app.
Nerve stars Emma Roberts and Dave Franco and centers on a high school senior who finds herself immersed in an online game of truth or dare, where her every move starts to become manipulated by an anonymous community of “watchers.”
It will play in about 188 cities nationwide, including such major markets as Los Angeles, New York and Chicago.