ABC has given a script commitment with significant penalty to Icon, a soapy fashion drama from Condé Nast Entertainment, whose parent company publishes the fashion-focused magazines Vogue and Glamour. Empire helmer/executive producer Sanaa Hamri is on board to direct. 20th TV, where Condé Nast has had a first-look deal, is the studio.

Courtesy of CAA

British scribe Anne Marie O’Connor (Trollied) writes the Icon script, which is described as a splashy, edgy soap set in the upscale world of fashion and centers on an up-and-coming designer whose rising star makes it more difficult to escape his inner demons.

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O’Connor executive produces with Hamri and Condé Nast’s Dawn Ostroff and Jon Koa.

This is the second fashion industry-themed hourlong project ABC has in the works for next season, along with comedic drama House of Moore. The network has been trying to crack the fashion-world soap arena for years, with its efforts also including the 2012 pilot Americana starring Anthony LaPaglia.

O’Connor, who is actively developing a number of projects in the U.S., is repped by CAA, Silver Linings Entertainment, attorney Greg Slewett at Bloom Hergott Diemer Rosenthal Lavolett & Feldman and Robert Taylor at The Artists Partnership in London.