In the wake of Universal’s first trailer for Fifty Shades Darker racking up a record 114M global views on line in its first day, ComScore’s social media monitor PreAct reports that the feature adaptation of E L James S&M sequel has generated close to 172K conversations on social stateside, taking the top spot in its Most Talked-About Movies Chart for September 12-18. Fifty Shades Darker hits theaters on February 10, the Friday before Valentine’s Day.

The original Fifty Shades of Grey was a cultural event last year. If women weren’t seeing it with their best friends, then they were dragging their guys to it. There were launch parties and multiplexes and hotel weekend getaway packages surrounding the opening of the Jamie Dornan-Dakota Johnson pic. Fifty Shades of Grey previously owned the February and Valentine’s Day opening-weekend record with $85.2M before Deadpool stole it away this year with $132.4M.

Disney’s Moana also continued to generate buzz thanks to the release of its teaser poster on September 13 followed by the full trailer drop two days later. Total conversations on social media to date are nearing 200K.

And 89 days before its release, Rogue One: A Star Wars Story has clocked more than 1.4M conversations on social media, recently registering due to the third stop-motion toy video that debuted on September 16.

A number of Toronto International Film Festival titles also were clicking on social including Tom Ford’s Nocturnal Animals, fest closer The Edge of Seventeen and La La Land, the latter which won the People’s Choice Award.

ComScore Most Talked About Movies
ComScore