Entertainment One and Chopped creator Keller/Noll are teaming with Fine Brothers Entertainment to develop a slate of original programming aimed at challenging the traditional TV business model.The idea is to have each show incubate on the FBE Digital Network, which has over 20 million subscribers, before expanding to traditional television.

Their first project under the pact is pop culture game show Quizzicle, for premiere later this year. Part puzzle and part quiz, Quizzicle pits two teams against each other in a competition where contestants guess answers to pop culture trivia clues.

EOne Logo New September 2016

The partnership builds on the existing relationship between eOne and Keller/Noll, who entered into a first-look deal for unscripted programming earlier this year.

“We are so pleased to expand our relationship with Keller/Noll and to unite with the powerhouse team at FBE on this new, inventive development platform which will allow us to receive direct and instant feedback from a targeted worldwide fanbase,” said Tara Long. “At eOne, we’re proud to be working with passionate creative partners to deliver engaging content that resonates with today’s connected audiences.”

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“With our vast experience in both online and traditional television show formats, partnering with powerhouses eOne and Keller/Noll creates an ideal trifecta to continue evolving entertainment and distribution models,” said Benny and Rafi Fine, co-founders of FBE. “Using elements from our popular digital series’ as the basis for these shows, together we’ll be able to deliver high-quality, entertaining content with a real audience sample before we even get to traditional markets.” Added Brandie Tucker, Head of Alternative Television at FBE.