2nd UPDATE, 11:20 AM: When it comes to Emmys ratings this year, to paraphrase that famous political quip, it isn’t the show that gets you, it’s the competition.
Facing a Sunday Night Football match-up between the nationally followed Minnesota Vikings and the Green Bay Packers plus a strong performance from Part 1 of the two-night The Case Of: JonBenét Ramsey on CBS, the final nationals for the 68th Primetime Emmy Awards has the ceremony pulling in 11.3 million viewers with a 2.8 rating among adults 18-49 – both all-time lows.
That’s an audience drop of 5% from the previous low of 2015’s Andy Samberg hosted Emmys on Fox. Despite a well-received turn by Jimmy Kimmel, who was hosting for the second time, the ABC broadcast Emmys is down 22% in the key demo from last year. ABC are looking on the bright side that the show had a total reach of 25.9 million viewers – which means eyeballs that were on the show for a minimum of 6-minutes.
Interestingly, half-hour to half-hour last night’s show better than in past years, when Fox and CBS had NFL lead-ins and when ABC last had the Emmys back in 2012 – but still that competition hurt. Maybe the TV Academy should start pondering a move back to a Monday like what the Emmy Awards did in 2014 when it was on NBC. Maybe.
Sunday Night Football ended up with a total viewership of 22.8 million last night.
UPDATED, 8:55 AM: There were surprise wins and Emmy firsts for Mr. Robot’s Rami Malek and Orphan Black’s Tatiana Maslany in the drama acting categories last night at the 68th annual Primetime Emmy Awards but no change in the double-digit downward direction the Jimmy Kimmel-shosted show looks headed for ratings-wise.
In fast affiliate results, last night’s nearly three-hour show delivered a 2.5/8 rating among adults 18-49 and 9.69 million viewers. An Emmy low, that’s a fall of 22% among the key demo from what the 2015 Emmys drew on Fox on September 20 last year in fast affiliates. That number was adjusted up to a 3.6 rating among the 18-49 and total viewership of 11.9 million in the final numbers – also an Emmys low.
In fast affiliate viewership, last year’s Emmys, hosted by Andy Samberg, had 10.37 million viewers or 7% better than this year’s numbers. We’ll bring you the final numbers for last night’s Emmys later on today.
Like last year, there was Sunday Night Football (7.4/23) beating the Emmys last night but the wild card was Part 1 of CBS’ special The Case Of: JonBenét Ramsey (2.1/7). Pushed to an 8:30 PM start by NFL overruns earlier on the House of Moonves, not only did the now two-night crime investigation series hold over its two hours, but with 10.29 million viewers it topped the Emmy audience to be the second- most-watched show of the night after SNF.
As for that Minnesota Vikings 17-14 win over the Green Bay Packers, the NBC and NFL heavyweight is looking pretty steady with last week’s SNF season kickoff. However, compared to the Emmy-facing Week 2 game of 2015, SNF is down 13% in the key demo. Viewership-wise, last night’s game took an 11% hit from 2015’s comparable Vikings vs. Seattle Seahawks game in fast affiliate numbers.
Overall, NBC won the night with a 6.0/19 rating and 16.94 million viewers while CBS is second with a 2.8/8 result among the key demo and an audience of 11.94 million. Emmy broadcasterABC was third with a 2.27 rating and 8.85 million viewers – all of which could change.
PREVIOUSLY, 6:48 AM: The 68th Primetime Emmy Awards last night on ABC saw big repeat wins for Game of Thrones and Veep in the Outstanding Drama and Comedy Series categories and a strong second stint as host for Jimmy Kimmel. Television’s biggest night also saw itself once again facing off against Sunday Night Football on NBC where the Minnesota Vikings beat the Green Bay Packers 17-14.
And the results weren’t exactly a repeat for the Emmys but still steady with 2015
With a 8.4/13 result in metered market ratings, last night’s 8 – 11 PM shindig from the well protected Microsoft Theater in downtown L.A. was down just over 3% from last year. While small, that decline does make the 68th Primetime Emmys the lowest rated ever in early numbers. The Andy Sandberg-hosted 67th Primetime Emmys previously held that distinction.
Broadcast on Fox last year, the September 20 2015 Emmys went on to snag a 3.6 rating among adults 18-49 and 11.9 million total viewers – also an all-time low.
For the NFL and NBC, Sunday looks to be a win as the game was for the Vikings, but SNF took a hit too from last year and last week. The primetime part of last night’s game at U.S. Bank Stadium scored a 13.7/22 in MM numbers. That’s down 18% in the early results from the comparable September 20, 2015 gridiron match-up where the Packers, Yes them again, beat the Seattle Seahawks 27 – 17.
Last night’s game dipped 9% in MM ratings from the SNF kickoff of last week where the New England Patriots beat the Arizona Cardinals 23-21. For you real statheads, the SNF decline from Week 1 to Week 2 this year is 7% greater in MM numbers than last year – something to consider overall. The September 11 Patriots vs. Cardinals game this year went on to hit 23.1 million viewers on a much less competitive night – was down 16% from the SNF kickoff of 2015 in viewers for NBC and the NFL.
A new addition to Sunday had a pretty decent debut with the first part of CBS’ The Case of: JonBenet Ramsey drawing a solid 7.1/11 in MM numbers in the 8:30 – 10:30 PM slot. NFL overruns pushed back the whole schedule of the House of Moonves by 30 minutes with 60 Minutes coming in with a 9.9/17 MM result – which had some football numbers mixed in there.
We’ll update with more Emmys and SNF numbers, as The Case of ratings as they come in. However, in the meantime, here’s a couple of things to chew on:
Compared to the last time Kimmel hosted the Emmys back in 2012, last night’s show was actually steady in MM numbers, with a dip of 10%. That September 23, 2012 show went on to deliver a 3.8 rating among the 18-49s and 13.2 million viewers.
With the explosion in NYC and other devices found on the East Coast on Saturday, residents of the Big Apple seemed to stay home and tune into the Emmys last night. Here’s a look at the Top 5 local markets for last night’s show:
- New York- 14.5/23
- West Palm Beach -13.6/20
- Miami – 10.8/17
- Philadelphia – 10.5/16
- Chicago – (10.3/17).