Following the recent departure of distribution head Travis Reid, Broad Green Pictures has named Lionsgate’s Richard Fay as its new President of Distribution. At Lionsgate, Fay worked on the releases for the Hunger Games and Divergent series and overall carries with him 40 years of distribution experience.

He will oversee the distribution team in releasing the studio’s upcoming slate, which includes the Bad Santa 2 on November 23 and next Labor Day’s Villa Capri starring Morgan Freeman, Tommy Lee Jones and Rene Russo. Fay boards Broad Green at a time when the company is looking toward more commercially driven titles versus the niche product that hasn’t clicked on the art house side, read Amazon’s Neon Demon and The Dark Horse. Fay also will direct the strategy regarding theatrical sales, exhibitor relations, in-theater marketing and all associated operations.

richie_headshot-web

“As we continue to shift our focus to wide-release films, it is essential that we have an experienced leader who understands the nuances of the business and is willing to be bold,” Broad Green Pictures CEO Gabriel Hammond and Chief Creative Officer Daniel Hammond said in a statement. “We are confident Richard will drive our distribution to new heights, and we are pleased that he has chosen to join our company.”

Said Fay: “Broad Green has a bright future, and I am eager to take on this role and play a part in its success. I look forward to working with such a smart and passionate team.”

Before Lionsgate, Fay headed distribution ops at Summit Entertainment, launching The Twilight Saga series and Kathryn Bigelow’s Best Picture Oscar winner The Hurt Locker. He also spent a decade at AMC as President of Marketing and Film as the company charged into the megaplex era and also held executive positions at Sony, United Artists Distribution, United Artists Theatres Exhibition and Loews Theatres. Fay’s first job in the industry was as an assistant print booker in Warner Bros.’ New York office.

Fay holds a Vice President seat on the Will Rogers Institute Board of Directors’ Executive Committee and is the Chairman of the Board for the Options for Life Foundation, a charitable organization working to promote integrative and complementary medicine in the treatment of cancer and other life-threatening diseases.

He has won several awards, including the upcoming Lifetime Achievement Award by Variety, The Children’s Charity. Past honors include the ShowEast 2012 Salah M. Hassanein Humanitarian Award and, the Variety Boys and Girls Club of Queens Humanitarian Award in 1997 and ShowEast’s Kodak Reel Award in 1995.