A Democratic Super PAC founded in ’08 by documentary filmmaker Lee Hirsch (Bully) today is launching on TV a series of anti-Trump political ads in battleground states.

The first spot, featuring Republican grandmother Joan Powell of Butler County, Ohio, was created by Rachel Grady (Jesus Camp, Norman Lear). Predominantly Republican Butler County, just north of Cincinnati and within close proximity of Kentucky and Indiana, went 61% for GOP hopeful John McCain in ’08, and 62% for President Obama in ’12. In the 2016 Republican primary, John Kasich narrowly edged Donald Trump 41.6% to 39.6%, with a difference of 1395 votes.

On its web site, Local Voices says that, in the last two presidential election cycles, it produced and aired more than 50 campaign ads focusing on the white working class in battleground states. Local voices share their political views in spots that air in the same communities in which they were filmed, making for a “hyper-local marketing strategy,” the Super PAC maintains.

Another upcoming spot features retired Army Col. Richard Liebert, now a cattle rancher in Cascade County, Montana. The group’s new campaign also will feature voters in Florida, Pennsylvania, North Carolina, Arizona, Georgia, and Utah.

Filmmakers donating their time to Local Voices’ campaign include:

Lee Hirsch, AMANDLA!; BULLY
Amir Bar-Lev, HAPPY VALLEY; THE TILLMAN STORY
Amy Berg, WEST OF MEMPHIS, DELIVER US FROM EVIL
Marshall Curry, STREET FIGHT; POINT AND SHOOT
Heidi Ewing, JESUS CAMP; NORMAN LEAR: JUST ANOTHER VERSION OF YOU
Liz Garbus, WHAT HAPPENED, MISS SIMONE?; LOVE, MARILYN
Rachel Grady, JESUS CAMP; NORMAN LEAR: JUST ANOTHER VERSION OF YOU
Kristi Jacobson, A PLACE AT THE TABLE; SOLITARY
Gabriel London, THE MIND OF MARK DEFRIEST; YOUTH AUTHORITY
Tyler Measom, SONS OF PERDITION; AN HONEST LIAR
Diana Whitten, VESSEL
Roger Ross Williams, LIFE, ANIMATED; GOD LOVES UGANDA