A+E Networks has promoted Amanda Hill to the newly created position of Chief Marketing Officer. She had been Chief Creative Officer, overseeing A+E Networks’ international marketing, communications and programming teams.

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In her new role, Hill will manage marketing for A+E Networks’ portfolio of brands and businesses in the U.S. and abroad across all platforms — from linear television to direct-to-consumer to OTT and digital. She’ll be based in New York and report to Nancy Dubuc, CEO of A+E Networks. Her new domestic responsibilities overseeing marketing for all networks include those previously handled by History and A&E marketing chief Guy Slattery who went to serve as GM of A+E Networks’ Viceland.

Prior to joining A+E Networks, Hill served as Chief Brands Officer for BBC Worldwide, where she was responsible for developing the brand strategy for all of BBC Worldwide’s businesses and formats. She led global launches of three new genre brands, plus the current portfolio of 14 brands including Dancing with the Stars, Top Gear and Doctor Who.

“Amanda has made a vast and immediate impact on our business since joining A+E Networks 14 months ago,” said Dubuc. “Amanda is a true talent who is creative in everything she does, and I look forward to seeing our powerful portfolio of brands evolve and thrive under her passionate leadership.”