Another week, and another awards show hosted by John Cena, with the Teen Choice Awards (0.6/2) on Fox last night. However, unlike the recent ESPYs, the Trainwreck actor, American Grit host and WWE champ had a co-host on Sunday with Victoria Justice, co-star of the net’s upcoming new version of The Rocky Horror Picture Show.
With that bit of self-promo plus wins for Kobe Bryant, Pretty Little Liars, the latest Hunger Games sequel and Hillary Clinton (who snagged the very first Choice President win), last night’s ratings and viewership took a hit from 2013, 2014 and 2015. Perhaps oh so slightly indicative of Clinton’s POTUS chances, the show was down 25% among adults 18-49 from last year and the year before and the year before that. Viewershipwise, the 2016 TCA — not to be confused with that other TCA going on at the Beverly Hilton — pulled in 1.84 million, a drop of almost 1 million viewers from 2015 and a 10-year low for the show.
In fact, while an encore of Hollywood Game Night (0.5/2) at 8 PM matched the TCA in that slot, a repeat American Ninja Warrior (0.8/3) at 9 PM beat the annual award show. As did originals of Celebrity Family Feud (1.4/2) and The $10,000 Pyramid (1.2/4) on ABC. On the Disney-owned net, the former was even with its early numbers of last week, which were adjusted up a tenth later; the latter was down 14%; and 10 PM’s Match Game (1.1/4) was also down a tenth. As things stand, ABC and CBS are tied for the top 18-49 spot with a 1.1/4 rating each, while the former net is ahead in viewers with 5.85 million to CBS’ 5.64 million.
Among teens, the Teen Choice Awards was the highest-rated show of the night again, with a 1.1/7 rating. Of course, there were some potentially bigger fish in the primetime ocean last night: Sharknado 4: The 4th Awakens was chewing away on Syfy, the Season 1 finale of Preacher was getting biblical on AMC, and among the Big 4 the PGA Championship (1.3/6) and Big Brother (1.6/6) were going for the top spots.
With the golf tournament seeing about a 40-minute overrun, CBS’ schedule was pushed back so 60 Minutes (1.2/5) didn’t start until about 7:45 PM, and the rest of the night followed delayed suit. While currently down 20% from its July 24 show, BB is also currently the highest-rated show of the night, but expect adjustments later. BrainDead (0.5/2) ended the night for the House of Moonves, up 67% from last week.
Last year saw the PGA Championship push CBS programming by 30 minutes on August 16 – when it also was on the same night at the Teen Choice Awards.