According to stats provided by Symphony Advanced Media, Stranger Things is third behind Orange is the New Black and Fuller House in viewership within its first 35 days on the internet TV network. The series starring Winona Ryder, averaged 14.07 million adults 18-49, behind top-ranked Season 4 of OITNB and Season 1 of Fuller House. It ranked ahead of Making a Murderer (13.35 million), Daredevil Season 2 (13.35 million), Jessica Jones (6.26 million), and all other Netflix series tracked by Symphony.
Netflix closely guards ratings information for its shows. “Subscriber growth, not ratings drives our revenue, ” Netflix chief content officer Ted Sarandos said last month at Television Critics Association summer press tour. He noted recent reports by Nielsen and Symphony claiming they were able to measure Netflix viewership and noted out that one of the companies reported twice the audience for Orange Is the New Black than the other.
In Stranger Things, Ryder portrays a single mom trying to discover what is really going on in her small town in this tale of a missing child (Noah Schnapp). Enlisting the reluctant help of the weary local police chief (David Harbour) plus her eldest son Jonathan (Charlie Heaton), and a trio of her youngest sons’ pals (Finn Wolfhard, Gaten Matarazzo and Caleb McLaughlin), Ryder’s Joyce Byers soon discovers that much more is going on.
Palo Alto-based Symphony Advanced Media, founded in 2010, uses audio recognition to measure traditional and streaming programming viewership across devices.