Boutique entertainment PR firm Stan Rosenfield & Associates has promoted Marianna Shafran to VP Talent Relations. She will continue to work with Rosenfeld to oversee day-to-day business at the Los Angeles-based company’s talent division and grow its presence among the industry’s wave of up-and-coming talent for film, TV and social media. She joined the company in 2008 as an assistant to Rosenfield.

“Marianna’s ability to cultivate relationships with networks, studios, agents and managers have made her a valuable asset,” Rosenfield said. “Her knack for breaking out talent and guiding them is an invaluable trait that will allow her to provide high-level representation for the next generation of award-winning talent across all mediums.”

Stan Rosenfield & Associates specializes in repping talent, corporate, sports and nonscripted clients after launching divisions for the latter two in 2013. It also expanded to include business development and consulting for individuals, corporations and countries looking to establish an entertainment footprint.