Sony Pictures Classics has acquired rights in North America and other territories to Joseph Cedar’s Norman: The Moderate Rise and Tragic Fall of a New York Fixer which stars Richard Gere, Charlotte Gainsbourg, Josh Charles, Michael Sheen, Lior Ashkenazi, Dan Stevens, Steve Buscemi and Hank Azaria. SPC has a relationship with the filmmaker, as the company acquired his last film, Footnote out of the Cannes Film Festival in 2011 where it won the Best Screenplay Award and then received an Academy Award nomination for Best Foreign Language Film. Cedar’s film Beaufort was also nominated for an Academy Award in the same category in 2008.

Richard Gere
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Norman: The Moderate Rise and Tragic Fall of a New York Fixer stars Gere as Norman Oppenheimer a man who lives a lonely life in the shadow of power and money, so uses any angle or connection to put himself in a position of significance. He is an opportunist, just not a very good one — until he finally bets on the right horse by buying a pair of expensive shoes for Micha (Ashkenazi), a lowly Israeli politician. When Micha becomes Prime Minister, Norman finds himself in the center of a geopolitical drama beyond anything he could have imagined. Using his small-time skills, Norman tries to solve a growingly complex puzzle with big-time implications.

In addition to North America, SPC picked up the film for distribution in Benelux, Scandinavia, Eastern Europe, and Asia (excluding Korea).

The film was developed by Tadmor, financed by Tadmor and Cold Iron Pictures and produced by Oren Moverman, Gideon Tadmor, Eyal Rimmon, David Mandil, Miranda Bailey and Lawrence Inglee. It was financed in association with The Rabinovich Foundation, The Jerusalem Film Fund and Keshet International.

The deal was negotiated between ICM Partners and Sony Pictures Classics.