Racking up some 5.6 million Youtube subscribers and over 1 billion views since 2008, Defy Media’s ScreenJunkies platform has emerged in recent years as a significant force in popular culture, in no small part due to the massive success of the “Honest Trailers” web series. Regularly producing elaborate, hilarious spoofs of the industry’s most prominent films and television series, Honest Trailers now consistently brings in 2.5 million views per episode, with a 2014 take on Disney’s Frozen reaching 28 million viewers.
The spectacular breakout success of Honest Trailers, from creator Andy Signore, can be measured in terms of growing recognition of the series by major industry players—and the participation of these artists in its creation. A breakthrough moment transpired in May—in the wake of Deadpool’s massive box office draw—when the film’s star, Ryan Reynolds, agreed to lend his voice to a spoof of the film.
And with the TV Academy’s decision, announced in March, to expand the Emmys to incorporate short-form categories—and the digital content producers behind them—the series has landed its first Emmy nomination for Outstanding Short Form Variety Series, a crowning achievement for the team at Defy Media.
Not that an Emmy nomination will stop a good-hearted ribbing of the Comedy and Drama races (with a little People v. O.J. Simpson thrown in because, “it was awesome”) as Honest Trailers offer their assessment on shows like “Ruskie Business” (The Americans), “Wacky Room” (Unbreakable Kimmy Schmidt) and “Better Not Call Him Saul Because We’re Two Seasons In and His Name Is Still Jimmy” (Better Call Saul). Watch the skit, debuting exclusively on AwardsLine, above.