Recognizing that Louisiana is not only home to 100,000 families in desperate need but also an important production hub for the film and television industry, 21st Century Fox is partnering with Scream Queens creator Ryan Murphy and cast to drive support for the region’s flood victims.

The company is donating $100,000 to the Louisiana Association of United Ways’ Flood Fund, which has been set up to make a targeted impact by distributing flood relief donations to six local United Way member organizations operating across the region. 21CF is also leveraging its networks, talent and social media to drive additional donations and is calling on its 15,000+ U.S. employee base to extend the donation amount even further.

Murphy, who also created FX’s American Horror Story and the upcoming Katrina: American Crime Story, worked with Scream Queens cast members, including Jamie Lee Curtis and Emma Roberts, and 21CF to film a short PSA, calling on viewers to help the relief effort. Watch it above.

“After shooting two series in New Orleans, I feel particularly connected to the state of Louisiana and the wonderful and talented people I’ve met there,” Murphy said in a statement, “We want everyone affected by these devastating floods to know that we see you and that help is on the way.”

Scream Queens and AHS relocated back to California because of state tax incentives.