With last night’s Season 7 summer finale, Pretty Little Liars is moving towards its last stretch when the I. Marlene King created series returns next year. Not that there won’t be a lot of drama after the revelations, reunions, pregnancy and death that were packed into Tuesday’s “The Darkest Knight” episode.
However, the social media savvy PLL took a bit of a hit from the last summer – at least when it comes to the ratings. Last night’s show pulled in 1.327 million total viewers with a 0.7 rating among adults 18-49 & 873,000 in the demo.
That sees Olympian Simone Biles’ fave show, which is based on Sara Shepard’s books of the same name, falling a hard 57% from the 3.1 million total viewers that the Season 6 summer finale pulled in on August 11, 2015. Last night’s PLL also declined 50% from the 1.4 rating that the S6 summer finale had to hit a midseason ender low for the now ending series
On the uptick last night’s PLL rose 40% from its August 23 “The Wrath of Khan” episode in the key demo and 22 % in overall audience – last week was a low for the show, which finished as the second original scripted cable show of Tuesday night behind OWN’s The Haves And The Have Nots. Last night’s Jonell Lennon written episode was pretty steady in both the demo and in viewers from the Season 7 opener of June 21 – which was a premiere low for PLL – with only a 6% dip in the total audience and even in among the 18-49s. Compared to the big big reveals of the Season 6 finale, last night’s PLL was up a tenth in the demo and 11% in viewers over that March 15 show.
Always very strong online, PLL topped TV social media with 773,000 tweets last night and topped the summer as well on average with the same Twitter numbers. PLL also has seen a nice digital afterlife season-to-date with an additional 13.2 million “consumer engagements,” as Freeform title them, on various platforms and VOD
The final 10 episodes of Pretty Little Liars will debut in April 2017.