Robert Greenwald’s powerful documentary Making a Killing: Guns, Greed, and the NRA is getting a theatrical run to qualify it for eligibility for Best Feature Documentary. Laurie and Bill Benenson, whose critically-acclaimed Beasts of No Nation bowed last year, are also the executive producers of Making a Killing. In addition, global indie film distributor Gravitas Ventures will distribute the Brave New Films’ docu on other formats. The film focuses on the money the NRA collects by marketing fear and features gun violence victims’ families and survivors whose lives have become nothing they recognize anymore.

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Gravitas Ventures

To meet requirements for Oscar consideration, it will have a one-week theatrical run in Los Angeles starting today through August 18 and then in New York City from August 19 to 25. Gravitas will handle television, streaming, VOD and DVD rights in the United States and Canada with an initial VOD release scheduled for November 1, 2016.

“I’m happy that Gravitas has the gravitas to take on this film which has a strong position and strong point of view,” Greenwald told Deadline. “We look forward to reaching the audience that Gravitas can bring in.”

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Benenson echoed that, saying: “It’s gratifying to align this film with one of the biggest all rights distributors in the world. With unforgettable films such as Jim: The James Foley Story, Gravitas has become known as the home for high quality, issue-oriented documentaries. We’re thrilled to have them champion this film and help reverse the destruction that gun violence leaves in its wake.”

“We are delighted to collaborate with Robert and the Brave New Films team,” said Gravitas’ senior director of acquisitions Dan Fisher. “Robert continues to be a powerful voice in documentary cinema and Making a Killing is another incisive and fearless look at the suspect practices of big business.”

To widen the film’s reach, Brave New Films has also partnered with Amnesty International, New Yorkers Against Gun Violence, The Brady Campaign to End Gun Violence and Women Against Gun Violence to turn multiple screenings during its theatrical runs into opportunities to inform audiences about the issue and to organize against the forces of gun profiteering.

By Labor Day, Making a Killing will have been seen at over 1,000 screenings around the country sponsored by churches, non-profit organizations, businesses, schools, and individuals.