5th UPDATE, Monday 2:10 PM: Jason Bourne, which opened day and date here and abroad, ended it’s three-day a little lighter than $60M domestically, but worldwide it still chased in a strong $109.9M. But expect this film and all pictures in the marketplace to take a hit next weekend when Warner Bros.’ highly anticipated Suicide Squad rumbles into theaters running on all cylinders. Well, almost all cylinders, as tracking is a little light for older females so that may be some good news for STX Entertainment’s counter-programmer Bad Moms which knocked in $23.8M over the three day. But the new Warner Bros. DC Comics’ film — which could grab a three-day gross of $135M to $140M and maybe even over that — will squarely hit the jaw of the PG-13 demo on Lionsgate’s Nerve which pulled in an expected $9.4M three-day and $15.49M for its five-day gross. Star Trek Beyond dropped 58% in its second weekend which is sad news for Paramount’s franchise while the horror film Lights Out held its audience by dropping only 50% in its sophomore frame.
Here is the weekend’s Top 20:
1). Jason Bourne (UNI), 4,026 theaters / 3-day cume: $59.2M / Per screen average: $14,708 / Wk 1
2). Star Trek Beyond (PAR), 3,928 theaters (0) / 3-day cume: $24.7M (-58%) / Per screen: $6,302 / Total cume: $106.4M / Wk 2
3). Bad Moms (STX), 3,215 theaters / 3-day cume: $23.8M / Per screen: $7,408 / Wk 1
4). The Secret Life of Pets (ILL/UNI), 3,677 theaters (-371) / 3-day cume: $18.9M / Per screen: $5,144 / Total cume: $296.8M / Wk 4
5). Ice Age: Collision Course (FOX), 3,052 theaters (+5) / 3-day cume: $10.98M (-49%) / Per screen: $2,749 / Total cume: $42.59M / Wk 2
6). Lights Out (WB/NL), 2,835 theaters / 3-day cume: $10.8M (-50%) / Per screen: $3,811 / Total cume: $42.8M / Wk 2
7). Ghostbusters (SONY), 3,052 theaters (-911) / 3-day cume: $10.1M / Per screen: $3,318 / Total: $106.4M / Wk 3
8). Nerve (LGF), 2,538 theaters / 3-day cume: $9.4M / Per screen: $3,722 / Total cume: $15.4M / Wk 1
9). Finding Dory (DIS), 1,733 theaters (-843) / 3-day cume: $4.3M / Per screen: $2,494 / Total cume: $469.1M / Wk 7
10). The Legend of Tarzan (WB), 1,503 theaters (-1,341) / 3-day cume: $2.46M / Per screen: $1,641 / Total cume: $121.9M / Wk 5
11.) Hillary’s America (QUAL), 1,066 theaters (-151) / 3-day cume: $2.4M / Per screen: $2,304 / Total cume: $8.7M / Wk 3
12). Cafe Society (LFG), 565 theaters (+515) / 3-day cume: $2.3M / Per screen: $4,130 / Total cume: $3.99M / Wk 3
13). Mike and Dave Need Wedding Dates (FOX), 1,070 theaters (-1,067) / 3-day cume: $1.4M / Per screen: $1,358 / Total cume: $43.99M / Wk 4
14). Captain Fantastic (BST), 550 theaters (+446) / 3-day cume: $1M / Per screen: $1,929 / Total cume: $2.46M / Wk 4
15). Central Intelligence (WB), 651 theaters (-950) / 3-day cume: $907K / Per screen: $1,391 / Total cume: $125.3M / Wk 7
16). The Infiltrator (BGP), 650 theaters (-887) / 3-day cume: $856K / Per screen: $1,318 / Total cume: $14.38M / Wk 3
17). Absolutely Fabulous (FSL), 355 theaters (+42) / 3-day cume: $830K (-55%) / Per screen: $2,339 / Total cume: $3.39M / Wk 2
18). The Purge: Election Year (UNI), 510 theaters (-1,191) / 3-day cume: $739K / Per screen: $1,450 / Total cume: $78.39M / Wk 5
19). The BFG (DIS), 273 theaters (-413) / 3-day cume: $458K / Per screen: $1,678 / Total cume: $52.1M / Wk 5
20). Dishoom (ERO), 113 theaters / 3-day cume: $442K / Per screen: $3,914 / Wk 1
4TH UPDATE, MONDAY, 8:13 AM: Overnight estimates show that Universal’s Jason Bourne came in under $60 million for the weekend after a bigger-than-expected percentage drop Sunday, while the other newcomers Bad Moms and Nerve came in a bit better in the same range. Final results will be posted later today, but as of now, it looks like Moms will have final grosses very close to $23.8M and Nerve a gross of $15.4M for the five-day. Bourne‘s final will be in the $59.2M-$59.6M range.
3RD UPDATE, SUNDAY, 7:11 AM: Jason Bourne should bag $60M for the weekend (depending on its Sunday hold), while Bad Moms started out strong due to advance ticket and group sales and then eased back a bit to arrive at $23.2M. Universal’s franchise became re-born with the re-pairing of Paul Greengrass directing and Matt Damon stepping back into the Jason Bourne character. The Bourne franchise itself has grossed more than $1B worldwide, but this Bourne (the fourth for the actor) marks the first time for a Damon-starring film in the franchise history when foreign grosses could outstrip domestic. In the Bourne franchise itself, it’s only happened once before in 2012 but that was with Jeremy Renner starring. Next weekend is Warner Bros.’ Suicide Squad which will jolt the bejeezus out of the box office as it’s likely going to head north of the early estimate of $140M.
Domestically, this weekend’s box office is up about 30% from last year when Jason Bourne comp Mission: Impossible-Rogue Nation debuted to $55.5M. That marks the second weekend in a row that the box office has been up over the previous year, according to ComScore. That can only continue with the arrival of Suicide Squad.
Both Bourne and Bad Moms are also opening overseas and you can read about their performance in my colleague Nancy Tartaglione’s international report here. While the comedy is debuting in only 12 markets (the biggest being Spain), the actioner is hitting it out of the park in 46 territories, pulling off the best opening day in the franchise’s history. It has culled together $110M+ worldwide so far.
“This is just an extraordinary result. The fact that after nine years we were able to put this team back together to achieve this is fantastic,” said Nick Carpou, Universal Picture’s president of domestic distribution, about Jason Bourne. Exit polling shows that the main reason moviegoers were drawn in was Matt Damon and the franchise itself, and Carpou credited Universal Pictures’ chairman Donna Langley as “the driving force in bringing Damon and Greengrass back together in a story that is compelling. A $60M result is an unqualified success.”
The return of Bourne really began Super Bowl Sunday and continued up until this weekend’s opening with spots on sports finales including hockey’s Stanley Cup and the NBA finals. It even enjoyed a two-minute sneak on Telemundo. The opening for Jason Bourne marks the second best in this series; the first goes to The Bourne Ultimatum (also directed by Greengrass and starring Damon) which opened to $69.2M in 2007.
STX Entertainment’s original IP Bad Moms arrived at No. 3 in its debut and has the distinction of receiving the first A CinemaScore for an R-rated comedy since Moms writer/directors Jon Lucas and Scott Moore delivered The Hangover in 2009.
As we said before, Moms was basically entering the market as a one-quad movie with the audience comprised of 82% female and 48% of the total moviegoing audience over the age of 34. The marketing campaign kicked off right before Mother’s Day and the team at STX was able to pull together eight promo partners for an R-rated film (impressive in itself), including Virgin America and Match.com, to help spread the word.
“This is a big win for us, especially given the modest cost of this film,” said Kevin Grayson, president of domestic distribution for STX. As we reported earlier, the film’s budget was right around $20M. “We’re extremely proud and feel lucky to be involved not only with the filmmakers but with the cast. Our counter-programming strategy really paid off. We were not a one-quadrant film, we are a two-quad. We had really strong exit polling with men as well.” Bad Moms is also counter-programming for the upcoming Warner Bros. tentpole Suicide Squad which is going to suck up all the young demos out of the marketplace next weekend, and this film plays to a different audience.
“We are perfectly placed to have strong legs throughout this summer,” said Grayson. “The word of mouth is incredibly strong. We have nothing but encouraging results for long playability and a strong ultimate.” The average multiple for an A CinemaScore is 3.6 which would put its end run at $83.5M. Looking ahead, for older females, there are no big comedies coming, unless you think they are going to be pushing and shoving their way into the animated Sausage Party.
The third newcomer, the YA thriller Nerve, played out pretty well after opening early in the week with previews on Tuesday; it should end the weekend at $14.9M (Lionsgate believes it will hold better than expected on Sunday and eke out that $15M). The distribution rollout was a specific strategy to gain momentum before another female title (Bad Moms) entered the market.
“We learned that it really played well with the core audience, females under 25, and as you know every weekend in the summer there is a huge film opening. We had to figure out how to cut through the clutter so we decided to open on a Wednesday,” said David Spitz, co-president of domestic theatrical distribution. “We did this to establish the movie in the marketplace and to take advantage of the remainder of the summer. We have those weekdays in the summer when kids are out of school so every day is like a Saturday night for them.”
Internationally, this film will rollout later in August and continue through October.
(For further analysis of all films see below).
Meanwhile the second week of Star Trek Beyond took about a 60% tumble even as it played stronger than everyone thought it would last night against Bourne, while the horror film Lights Out dropped only 51% for the weekend, darn good for that genre. The sophomore frame of Ice Age: Collision Course also fell 51% which would not have been half bad if the film didn’t open so weak last weekend. The over-$185M budgeted Star Trek Beyond has a total cume after two weekends of about $105.7M and will look to its foreign gross now (for more on that, see my colleague Nancy Tartaglione’s international box office report here). Lights Out has a cume of $42.7M while Collision Course just broke the $42M mark.
The Secret Life of Pets, from Illumination Entertainment and Universal, should cross $300M this week as it grossed $18.2M in its fourth weekend of play and now sits at $296.2M.
Another note: Dinesh D’Souza’s Hillary’s America: The Secret History of the Democratic Party just swung past The Legend of Tarzan to take the No. 10 spot. This, after a rousing week of speeches at the Democratic National Convention where Clinton was officially nominated as the party’s Presidential candidate.
My colleague Brian Brooks reports on Cafe Society (which is being reported at $2.25M this weekend by distributor Lionsgate) and James Schamus’ directorial debut Indignation here. And here’s the Top Ten chart:
1). Jason Bourne (UNI), 4,026 theaters / $22.7M Fri. (includes $4.3M previews) / $20.85M Sat. (-9%) / $16.7M Sun. (-20%) / 3-day cume: $60M+ / Wk 1
2). Star Trek Beyond (PAR), 3,928 theaters (0) / $6.7M Fri. / $9.9M Sat. (+50%) / $7.9M Sun. (-20%) / 3-day cume: $24M (-60%) / Total cume: $105.7M / Wk 2
3). Bad Moms (STX), 3,215 theaters / $9.5M Fri. (includes $2M previews) / $7.8M Sat. (-18%) / $5.8M Sun. (-25%) / 3-day cume: $23.2M / Wk 1
4). The Secret Life of Pets (ILL/UNI), 3,677 theaters (-371) / $5.5M Fri. / $7.2M Sat. (+30%) / $5.4M Sun. (-25%) / 3-day cume: $18.2M / Total cume: $296.15M / Wk 4
5). Lights Out (WB/NL), 2,818 theaters / $3.5M Fri. / $4M Sat. (+16%) / $3M Sun. (-25%) / 3-day cume: $10.75M (-51%) / Total cume: $42.7M / Wk 2
6). Ice Age: Collision Course (FOX), 3,052 theaters (+5) / $3.26M Fri. / $4.1M Sat. (+26%) / $3M Sun. (-25%) / 3-day cume: $10.45M (-51%) / Total cume: $42M+ / Wk 2
7). Ghostbusters (SONY), 3,052 theaters (-911) / $2.9M Fri. / $3.9M Sat. (+35%) / $2.9M Sun. (-25%) / 3-day cume: $9.7M / Total: $106M / Wk 3
8). Nerve (LGF), 2,538 theaters / $3.75M Wed. (includes $1M Tues. previews) / $2.3M Thurs. / $3.18M Fri. / $3.3M Sat. (+4%) / $2.3M Sun. (-30%) / 3-day cume: $8.8M / Total cume: $14.9M / Wk 1
9). Finding Dory (DIS), 1,733 theaters (-843) / $1.2M Fri. / $1.6M Sat. (+36%) / $1.3M Sun. (-20%) / 3-day cume: $4.15M / Total cume: $468.9M / Wk 7
10.) Hillary’s America (QUAL), 1,066 theaters (-151) / $708K Fri. / $958K Sat. (+35%) / $765K Sun. (-20%) / 3-day cume: $2.4M / Total cume: $8.65M / Wk 3
2ND UPDATE, SATURDAY, 11 PM: While Jason Bourne‘s still in line for an opening around $60M debut and Nerve is still in the $9M three-day and $15M five-day range, the R-rated comedy Bad Moms, as expected, started to stall today and tonight shows a cume more in line with a mid-$20M take, maybe $23M to $24M. STX Entertainment’s film is playing out less like Trainwreck and more like Magic Mike or Sex in the City — front-loaded from advanced ticket sales but is expected to have some strong legs based on strong positive word-of-mouth among its core fan base. Here’s the Top Five titles (and newbies) based on tonight’s estimates:
1). Jason Bourne (UNI), 4,026 theaters / $22.7M Fri. (includes $4.3M previews) / $20.85M to $21M Sat. (-8%) / 3-day cume: $60M / Wk 1
2/3). Bad Moms (STX), 3,215 theaters / $9.5M Fri. (includes $2M previews) / $7.7M Sat. (-19%) / 3-day cume: $23.5M to $24M / Wk 1
Star Trek Beyond (PAR), 3,928 theaters (0) / $6.7M Fri. / $9.7M Sat. to $10M (+50%) / 3-day cume: $23.7M to $24.5M (-59%) / Total cume: $105.5M / Wk 2
4). The Secret Life of Pets (ILL/UNI), 3,677 theaters (-371) / $5.5M Fri. / $7M to $7.3M Sat. (+26% to 32%%) / 3-day cume: $18.2M to $18.4M / Total cume: $296M+/ Wk 4
5). Ice Age: Collision Course (FOX), 3,052 theaters (+5) / $3.26M Fri. / $4.3M Sat. (+27%) / 3-day cume: $10.7M to $10.95M (-49%) / Total cume: $42M+ / Wk 2
6). Lights Out (WB/NL), 2,818 theaters / $3.5M Fri. / $4.1M Sat. (+17%) / 3-day cume: $10.7M (-50%) / Total cume: $42.7M / Wk 2
7). Ghostbusters (SONY), 3,052 theaters (-911) / $2.9M Fri. / $3.9M Sat. (+35%) / 3-day cume: $9.6M / Total cume: $106M / Wk 3
8). Nerve (LGF), 2,538 theaters / $3.75M Wed. (includes $1M Tues. previews) / $2.3M Thurs. / $3.18M Fri. / $3.3M Sat. (+3%) / 3-day cume: $9M / Total cume: $15M / Wk 1
11). Cafe Society (LG/AMZ), 565 theaters (+515) / $646K Fri. / $1M Sat. (+59%) / 3-day cume: $2.4M / Per screen average: $4,290K / Total cume: $4M / Wk 3
UPDATE, WRITETHRU, SATURDAY, 7:55 AM; PREVIOUS, FRIDAY, 11:27 PM: The re-pairing of Matt Damon and director Paul Greengrass with Jason Bourne seems to be paying off for Universal Pictures as the latest in the action franchise is on track to gross $22M+ tonight on its way to right around a $60M weekend and could go higher depending on tonight’s hold. It garnered an A- CinemaScore. Jason Bourne, which we’ve heard is in the budget range of $120M (net) to $135M (pre-tax credit from Nevada, Spain and the U.K.), should do well as it is releasing in 46 countries day and date with its U.S. bow. If the estimates hold, it will rank as the second-highest opener for a Damon-as-Bourne picture, behind only The Bourne Ultimatum which was released in 2007 and had a three-day debut of $69.2M. It also marks Damon’s second best opening as well.
Matt Damon As Jason Bourne – Box Office History
However, one studio’s success can be another’s misery, as the mostly male demo heads to Jason Bourne and leaves Paramount’s $185M+ budgeted Star Trek Beyond to fall over 60% in its second weekend even as it crosses $100M — a milestone Ghostbusters finally accomplished in its third weekend out. Ouch and ouch. There’s a whole lotta franchise trouble going on.
And the female audience? They have two great choices this weekend. STX Entertainment’s R-rated comedy Bad Moms as we predicted earlier started to drop a bit and now is looking like $26M to $27M for its debut weekend after pulling in about $9.5M today. With an A CinemaScore, this raucous comedy should have strong legs and continue to play as positive word-of-mouth takes hold.
STX is thinking that it could end the weekend with a $30M purse. That’s only possible if it does strong business today and doesn’t stay flat night-to-night but actually increases in percentage. So far we saw the benefit of advanced ticket sales bolster the comedy yesterday but then later in the evening the film kind of hit a wall. Given the last 12-hour performance, we’re playing it as the math shows.
Also, if you look at its comps, it’s currently playing just under Spy which took in $10M on its way to a $29M weekend. Trainwreck, which had a $10.7M Friday, went on to gross 30.1M for its debut weekend. In fact as of this AM, where its comp Trainwreck was only off 5% at this time, Bad Moms is off 39% so it might end up less than what we have reported here.
Bad Moms, which was produced by Bill Block and Suzanne Todd, was initially scheduled for an Aug. 19 release before the studio decided to pull it into prime summertime.
The film ended up with a production budget of around $20M (after factoring in tax credits from the state of Louisiana); it was financed by STX, which has two slate partners that co-invest in their films (Huayi Brothers and Tang Media Partners).
This somewhat raunchy comedy from The Hangover writers Jon Lucas and Scott Moore will surprisingly not get a China release despite its financial partners (because of the lesbian aspect, perhaps?). However, if this film pulls in what we think it’s going to, it will be profitable. Gotta give props to a great casting job — and a shout-out to the film’s Kathryn Hahn who delivered her well-written lines flawlessly. And getting the movie made at STX (and her cast with parity in pay) was no small feat, we hear.
Bad Moms was initially sold as a spec package with writers Jon Lucas and Scott Moore, Judd Apatow on to produce and his actress wife Leslie Mann to star. STX was in a bidding war for the property but lost out to Paramount. It wasn’t long before “creative differences” pushed Apatow and Mann and the project out of Paramount (and this after it was brought to Cannes and was in pre-production) — it was then that STX was able to come back and nab the project, courtesy of producer Bill Block, who bought the initial script with his own money.
Internally, the executive in charge of production Cathy Schulman (who is also the head of Women in Film) championed the casting of the scene-stealer Hahn and also pushed for parity in pay for the actress who was not yet on equal footing with the other two stars – Mila Kunis and Kristin Bell. It also didn’t hurt that writer/director Scott Moore and Hahn’s kids go to school together.
Hahn has certainly paid her dues in this town and has proven herself to be both a comedic and serious actress (she is currently starring in the TV drama I Love Dick for Amazon about a marriage unraveling), but it still feels like Bad Moms is truly her coming out party. That’s not to pull anything away from the other actresses in the film as Mila Kunis comes back with a vengeance to big screen comedy, Kristen Bell shows her stuff as well and Christina Applegate is a good heavy.
To help soften language (only a bit) and provide some female perspective, producer Suzanne Todd was brought in by Schulman (two good/bad Moms who lent their experience to the story). And we hear that STX would not have had the project without Block who drove it through pre-production with cash flow.
However, Block told Deadline, “You know, it takes a team. Adam (Fogelson, motion picture group chairman) responded right away to the script and to the strategy and packaging it. He was great. The script (by Lucas and Moore) was just so good. It had a multiple story structure that weaved together all these characters in an arc that pulled four different story lines together and then paid them all off at the end. And in 95 minutes.”
The final newcomer of the bunch, Lionsgate’s thriller Nerve, opened with $1M in previews on Tuesday before going wide on Wednesday. When all is said and done, the film should see a profit as it was made for around $20M and marketed for about that much and is anticipated to have a decent multiple. It received an A- Cinemascore. The film is continuing to draw young female moviegoers and may take $9M or so for the three-day and about $15M for its five-day run.
Nerve has been steady as she goes with a $3.75M on Wednesday, $2.3M Thursday and grossed about $3.18M Friday. The distribution strategy couldn’t have been better for this thriller, tapping into its young female audience earlier in the week to build momentum against another female-driven, opening film. Although this one is about a high schooler who gets involved in an increasingly dangerous online Truth or Dare game, there will be some crossover with the female demo into Bad Moms so this release pattern got the jump on that.
The film was adapted by Jessica Sharzer from the popular YA novel by Jeanne Ryan. It was directed by Henry Joost and Ariel Schulman, and Emma Roberts and Dave Franco star.
Ice Age: Collision Course which had a tepid opening last weekend was down about 49% in its sophomore frame while last weekend’s surprise over-performer Lights Out held pretty well for a horror film. It’s down only 49% in its second weekend.
Lastly, Woody Allen’s Cafe Society is playing out in the same pattern as most of his films do in its expansion, doing okay with a per screen average of around $2,300. Here’s the chart for Saturday AM:
1). Jason Bourne (UNI), 4,026 theaters / $22.7M Fri. (includes $4.3M previews) / 3-day cume: $59.8M to $61M+ / Wk 1
2). Bad Moms (STX), 3,215 theaters / $9.5M Fri. (includes $2M previews) / 3-day cume: $23M to $26.5M / Wk 1
3). Star Trek Beyond (PAR), 3,928 theaters (0) / $6.7M Fri. / 3-day cume: $22.7M to $23M+ (-61%) / Total cume: $104M to $105M / Wk 2
4). The Secret Life of Pets (ILL/UNI), 3,677 theaters (-371) / $5.5M Fri. / 3-day cume: $18M to $19M / Total cume: $296.7M/ Wk 4
5/6). Lights Out (WB/NL), 2,818 theaters / $3.5M Fri. / 3-day cume: $10.6M to $10.9M (-49%) / Total cume: $42.8M / Wk 2
Ice Age: Collision Course (FOX), 3,052 theaters (+5) / $3.26M Fri. / 3-day cume: $10.5M to $10.9M (-49%) / Total cume: $42M+ / Wk 2
7). Ghostbusters (SONY), 3,052 theaters (-911) / $2.9M Fri. / 3-day cume: $9.7M to $9.9M / Total cume: $106.1M / Wk 3
8). Nerve (LGF), 2,538 theaters / $3.75M Wed. (includes $1M Tues. previews) / $2.3M Thurs. / $3.18M Fri. / 3-day cume: $9M / Total cume: $15M / Wk 1
9). Finding Dory (DIS), 1,733 theaters (-843) / $1.2M Fri. / 3-day cume: $4.15M / Total cume: $469M / Wk 7
10.) The Legend of Tarzan (WB), 1,503 theaters (-1,341) / $670K Fri. / 3-day cume: $2.35M / Total cume: $121.75M / Wk 5
11). Cafe Society (LG/AMZ), 565 theaters (+515) / $646K Fri. / 3-day cume: $2.2M / Per screen average: $3,893K / Total cume: $3.85M / Wk 3
17). Absolutely Fabulous (FSL), 355 theaters (+42) / $220K Fri. / Per screen: $2K / 3-day cume: $720K / Total cume: $3.28M / Wk 2
41). Gleason (OPRD), 9 theaters / $46K Fri. / 3-day cume: $129K / Per screen: 14K / Wk 1
42). Indignation (RSA), 4 theaters / $25K Fri. / 3-day cume: $78K / Per screen: $19,588 / Wk 1