Former Sony Pictures Entertainment publicity executive Ileen Reich has joined Participant Media as the company’s new Senior Vice President of Publicity and Corporate Communications. In her new position, she’ll work with each of Participant’s business units on publicity initiatives for the film, TV, and digital content, and will manage all internal and external corporate communications as well as the publicity for the company’s social impact initiatives. She’ll report directly to Christina Kounelias, Executive Vice President of Worldwide Marketing and Communications.

Prior to Participant, Reich spent 14 years as Senior Vice President, National Publicity at Sony Pictures Entertainment, overseeing strategy and implementation of consumer PR campaigns, awards campaigns and talent and filmmaker relations. Among the campaigns she worked on are the Spider-Man franchise, American Hustle, The Social Network, Zero Dark Thirty, Captain Phillips, Moneyball and Pursuit of Happyness. Her team won the Maxwell Weinberg Publicist Showman Award for best campaign for their work on Spider-Man, The Social Network and The Interview.

Reich served as Vice President, National Publicity, West Coast for New Line Cinema prior to joining Sony.