Universal Pictures has staked Eva Longoria and her UnbeliEVAble Entertainment banner to a two-year, first-look deal. Universal president of production Peter Cramer made the pact. First up is Universal’s acquisition of rights to My Daughter’s Quinceañera, a pitch from Lauren Iungerich, creator of the MTV series Awkward. Longoria and producing partner Ben Spector will produce. It’s the first crack at features for Iungerich, who’s attached to write, direct and co-produce the film that centers on an overwhelmed single father who is faced with the prospect of planning the quinceañera of his daughter’s dreams.

On the Universal deal, Cramer said: “While audiences have identified with Eva through her iconic television roles, she is also an extremely savvy producer with a keen eye for projects that appeal to a broad range of diverse audiences. We are fortunate that Eva has a found a home with Universal, sharing with us her creative instincts and passion for storytelling.”

Lauren Iungerich
Universal Pictures

Longoria has named Will Rack as Vice President,  in conjunction with the new deal. Rack joins UnbeliEVAble Entertainment from Shawn Levy’s Fox-based 21 Laps Entertainment, where he was an associate producer on Alexander and the Terrible, Horrible, No Good, Very Bad Day and The Internship and was an executive on Night at the Museum: Secret of the Tomb. He oversaw development on the New York Times young-adult bestseller Steelheart, which was adapted by Carter Blanchard. He helped shepherd Substitute Teacher at Paramount with Keegan Michael Key and Jordan Peele.

Longoria, whose deal was made by CAA and Brillstein Entertainment Partners, is filming BBC Two’s high-end comedy miniseries Decline and Fall, an adaptation of Evelyn Waugh’s classic social satire. She next will be seen in Ricardo de Montreuil’s Lowriders, which premiered at this year’s LA Film Festival. The film is produced by Imagine Entertainment’s Brian Grazer and Blumhouse Production’s Jason Blum.

“Building upon our continued success as producers in television, we were seeking a home to expand the UnbeliEVAble brand into features,” said Longoria. “There’s simply no better place I could think of than Universal Pictures, whose diverse portfolio of releases is inspirational. Jeff, Donna and Peter’s passion was instrumental in keeping us in the Comcast family, and, beginning with My Daughter’s Quinceañera, we look forward to a long relationship with all our partners at the studio. Lauren’s pitch was so brilliant and funny, and to bring this experience to life is like reliving my 15th birthday.”

Iungerich is repped by CAA, Madhouse Entertainment and attorney Rob Goldman.