Penske Media Corp has promoted Carra Fenton to VP Film at Deadline.com, where she will lead sales efforts as awards season ramps up. She had been Director of Film and Television. The move is effective immediately.

Fenton, who has been with PMC for six years, relocated to Los Angeles from New York last year to spearhead Deadline’s film sales team. That move came after she was named Sales Director in 2014, tasked with overseeing all film and over-the-top business for Deadline.

“Carra was a great addition to our team when she came on board in 2010, and I’ve enjoyed watching her grow within the PMC family,” said Stacey Farish, PMC’s SVP Entertainment and Publisher of Deadline. “She has truly embraced the film industry, and I look forward to seeing Carra enhance key relationships with our valued partners in the coming months and years.”

Said Fenton: “The momentum and evolution for the film sector now is growing rapidly, and I look forward to further focusing my efforts on this segment. I am thrilled to take on this role while continuing to work with my counterparts in television in New York and the entire talented team at Deadline.”