Adele has given the Cold Shoulder to the NFL and won’t be headlining the 2017 Super Bowl Halftime Show, the singer confirmed to fans last night during a performance in Los Angeles. On Monday it was reported by The Sun that the league was heavily courting the pop superstar for the gig and further, that the “Skyfall” and “Hello” songstress was seriously considering it. Alas, it’s not to be and the NFL will be Chasing Pavements (and other performers) instead.
“First of all, I’m not doing the Super Bowl,” Adele said during the show, which you can see in the video above. “I mean, come on, that show is not about music. And I don’t really – I can’t dance or anything like that. They were very kind, they did ask me, but I said no.”
It could have been a huge get for the NFL: with more than 100 million records sold, Adele’s success more than tops recent Super Bowl halftime performers Bruno Mars, Beyonce, Katy Perry, and Coldplay. Not that the league will be Setting Fire To The Rain any time soon though. 2015’s Katy Perry-headlined show drew the largest audience in the history of the game with 118.5 million viewers, and last year’s Super Bowl 50 show, which featured Coldplay, Beyoncé, Bruno Mars, Mark Ronson, and Gustavo Dudamel, drew 115.5 million people, making it the third highest-rated Halftime show. Whoever eventually lands the gig, it’s almost assured the NFL will be Rolling In The Deep, financially speaking, when Super Bowl 51 airs February 5.