And now for something completely different. Here is a just-released music video to promote Season 3 of The Strain, which premieres August 28 on FX. This ditty wasn’t written by some carpetbagging songsmith looking to scoop a paycheck; “Vamps Rule” — billed by the cable net as “summer’s most infectious new beat” — was penned by series co-stars Kevin Durand and Miguel Gomez, with David Bradley’s rap written by EP Regina Corrado, a two-time WGA Award nominee.

Carlton Cuse
FX

The Comic-Con exclusive opens with executive producer Carlton Cuse and EP/helmer J. Miles Dale — who also directed the video — stretching their acting legs. It’s a behind-the-scenes discussion about how The Strain needs to separate itself from the small-screen pack, with a sneaky reference to the “too much TV” debate launched by FX Networks boss John Landgraf last summer. But how to be “distinctive”? The answer presents itself: “Take it to these mothersuckers!” There are writhing dancers, some bling, a call-and-response chorus and, of course, some interspersed clips from the horror series including a few neat bad-guy beheadings.

Anyway, have a look and listen — rock if it moves you or giggle if you must. But be sure to tell us what you think. Ladies, gentlemen and strigoi: “Vamps Boom.”