Crackle has released an extended trailer for its new scripted drama series StartUp starring Martin Freeman, Adam Brody and Edi Gathegi. Also unveiled today – new key art (see below) with the tagline “Building a company from the underground up.”

StartUp Crackle

The 10-episode hourlong series, set among the unconstrained yet opportunist streets of Miami, focuses on the high-stakes struggle of what one will do to reach ultimate success. But this is not your average startup incubator story. StartUp is about the emergence of GenCoin, a brilliant yet controversial tech idea centered on digital currency — an idea that gets incubated on the wrong side of the tracks by three strangers who don’t necessarily fit the mold of “tech entrepreneurs” and a crooked FBI agent who will go to any lengths to take them down. The cast also includes Wayne Knight and Aaron Yoo.

StartUp is produced by Critical Content and Hollywood Gang Productions. Tom Forman, Andrew Marcus, Ray Ricord, Gianni Nunnari and Shannon Gaulding all serve as executive producers. The series is written by Ben Ketai, who also serves as executive producer and director. Brody and Anne Clements serve as producers.