Following an emotional Star Trek Beyond world premiere last night at San Diego’s Comic-Con, the Skydance production’s hashtags are beginning to take off. As of this morning, #StarTrek, #StarTrekMovie, #StarTrekBeyond, #StarTrekPremiere were close to 4,000, but as of this afternoon they’re nearing 11K per RelishMix.
While a 20K hashtag turnout is considered solid following a film’s premiere, Star Trek Beyond’s social rise today is up close to twofold. The hope is it will impact the openingw-eekend prospects for the threequel, which is directed by Justin Lin, and is expected to turn in a $50 million-$60 million weekend, which would be the third-biggest opening for a Star Trek movie ever.
Fandango reported this morning that advance ticket sales for Star Trek Beyond are outpacing its previous installment Star Trek Into Darkness at the same point in its sales cycle. That movie directed by J.J. Abrams went on to open to $70.2M and leg out to $228.8M. The first Skydance/Bad Robot Star Trek opened to $79.2M and ended its stateside run at $257.7M.
Last night’s premiere at the Embarcadero South Marina in San Diego was nothing short of moving. And that’s not often said about a laser-fireworks show. Abrams oversaw a three-minute moment of silence for late Star Trek Beyond star Anton Yelchin, and the movie’s emotions were raised further by the San Diego Symphony orchestra, which accompanied music not only to the pre-laser/fireworks show, but also performed the film’s entire score. Critics currently adore the Lin film at 88% fresh. That’s a tad more than Into Darkness (86%), but less than the 2009 film (95% fresh).