Sierra/Affinity has come aboard to finance and produce Poms, a comedy to be directed by Battle Of The Sexes hemlmer Zara Hayes from a script by Shane Atkinson. Hayes and Atkinson combined on the story, about a diverse group of women at a retirement community who form a cheerleading club to fulfill their lifelong dreams. The film will be produced by Wales-based Mad as a Birds Films’ Ade Shannon, Celyn Jones, and Andy Evans; Rose Pictures’ Rose Ganguzza; and Sierra’s Kelly McCormick. Sierra/Affinity’s Nick Meyer and Marc Schaberg are executive producing, and VP Production and Acquisitions Josie Liang is overseeing for the company.