Fox Television Group said today that Michael Gooch has been promoted to SVP Brand Management and New Media Strategy. He moves up from SVP Strategy, Operations and Ventures at Fox Broadcasting.

In his newly created post, Gooch will work across the Fox network, Twentieth Century Fox Television and Fox 21 Television Studios to maximize the value of the company’s intellectual property. He’ll also oversee new-media strategies of the studio’s content via VOD, streaming, syndication and home entertainment, reporting Mark Pearson, EVP Brand Management and Digital Media for Twentieth Century Fox Television.

In his most recent role, Gooch since 2011 helped drive Fox’s digital strategy, developing new monetization, marketing, distribution and content acquisition practices. From 2008-11, he was VP Operations at Fox Networks Group, managing cross-functional planning, resourcing and operational issues for the unit spanning programming, technology, business development, research, advertising sales and finance.