MGM has hired veteran exec Kevin Conroy for the newly created position of president of Digital and New Platforms.

Reporting to Mark Burnett, MGM’s president of Television and Digital Group, Conroy will oversee all initiatives for new and emerging platforms. He’ll be charged with broadening the studio’s new short form digital content utilizing MGM’s vast catalogue as well as original content creation, He’l also develop and expand partnerships with major content brands for virtual and augmented reality experiences, and will work on the company’s faith-based and OTT efforts.

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Conroy has worked in the digital space for over 20 years, most recently serving as Univision’s chief strategy and data officer, where he led efforts to identify priority growth initiatives and developed Univision’s big data strategy. Prior to Univision, he spent 8 years at AOL where he served as EVP for AOL’s products and marketing group, COO for AOL Broadband and held senior vice president, general manager posts for AOL Entertainment and AOL Music. He previously served as chief marketing officer and president, new technology for BMG Entertainment and vice president, marketing for CBS/FOX Video. Conroy began his career at Leonard Monahan, Inc.

“I’ve known Kevin for more than a decade and we have created some great innovative content together. I am thrilled that he is joining our team at MGM.” said Mark Burnett, President of MGM Television and Digital. “Kevin is the perfect seasoned executive who will use his innovative instincts, knowledge and experience, to optimize our MGM content and propel our digital brand.”

“I couldn’t be more excited to join Mark and the team at MGM, clear leaders in content creation,” said Conroy. “I’m looking forward to the opportunity to bring my background in digital and emerging platforms together with the company’s vast catalogue and new productions in ways that will most effectively take advantage of the fast-moving intersection between technology, relevant, compelling content creation, and the many new ways to access, experience and enjoy this content.”