Jon Stewart’s digital animated series is still on track for a launch before the November Presidential election. “My hope is that it will be up and running by September or October,” HBO’s programming chief Casey Bloys said Saturday at TCA.
He revealed more details about the show. “It’s an animated parody of a cable news network. It’s Onion-like, with video and text,” he said. “It’s very much Jon’s voice and tone.” (Stewart also voices the show.)
The animation is done in a way that “allows (Stewart) to comment on events in real time,” Bloys said. (CBS’ Late Show with Stephen Colbert, which Stewart executive produces, has been using a similar technique, most recently with an animated Hillary Clinton this week.)
In addition to running on HBO’s digital platforms, the Jon Stewart show is also expected to air on the linear channel, probably in a half-hour format, Bloys said.
In announcing the four-year deal with Stewart last November, HBO said that Stewart would work with the cloud graphics company OTOY Inc. “to develop new technology that will allow him to produce timely, current-events-focused short-form digital content, which will be refreshed on HBO NOW multiple times throughout the day.”